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Winuall(opens in a new tab)
Work project2021
Winuall Marketing Website
Built and improved Winuall's acquisition website across server rendering, performance, technical SEO, content systems, analytics, and conversion paths.
Role
Frontend engineering
Winuall(opens in a new tab)Tech Stack
NextJS
TypeScript
TailwindCSS
NodeJS
Initial registration step for new users
Key Highlights
- Built a high-performing marketing site with Next.js, optimized for fast page loads
- Implemented SEO best practices, improving organic traffic by over 40%
- Created responsive layouts that provided excellent UX across all device types
- Integrated analytics and tracking to measure marketing campaign effectiveness
- Developed interactive product demos to showcase platform capabilities
Website Features
- Fast, SEO-optimized landing pages for different user segments
- Interactive product feature showcases with animations
- Integrated blog platform with content management system
- Lead generation forms with analytics tracking
- Automated A/B testing capabilities for conversion optimization
- Multi-language support for international markets
SEO & Performance Strategy
Technical SEO
Implemented server-side rendering, sitemap generation, structured data, and optimized meta tags for improved search engine visibility.
Performance
Achieved 95+ PageSpeed scores through image optimization, code splitting, lazy loading, and efficient caching strategies.
Content Strategy
Developed keyword-focused content plan and internal linking structure to maximize organic traffic and user engagement.
Outcomes & Results
- 1.45% increase in organic search traffic
- 2.32% improvement in conversion rate for lead generation
- 3.28% reduction in bounce rate through improved page load performance
- 4.Successfully expanded reach to international markets
Contact
Interested in working together?
I take on selected consulting and freelance work: full-stack builds, ERP and SaaS implementation, technical SEO, and operations-heavy products. I’m also open to conversations about FactoStack or forward-deployed engineering work.